About us

We collect data on alcohol prices around the world using major retailers as data sources. For each country, we use several sources. Our focus is on established brands such as Johnnie Walker red label whiskey, Smirnoff vodka, and Heineken beer. Using these brands allows us to compare the prices of the exact same products (called homogeneous in economics terms) across countries. The data are updated quarterly and are stored in local currencies. The menus on the site make it possible to recalculate the prices in various currencies for which we use daily updated exchange rates from the Bank of Canada.

These are retail (non-restaurant) prices after all duties and taxes. Of course, prices differ by location so please use our data only as a general guideline.